Richard Liu has been able to take his education he earned at the People’s University of China, and become a CEO of multi-billion dollar corporation called JD.com. Liu is also the founder who recognized that the business he started with a storefront would be better on an e-commerce platform, and it would be in 2004 he would begin to use the e-commerce platform. Liu would use a few methods regarding the delivery system to help meet the growing demand for JD.com’s products. JD.com is able to serve two-thirds of the counties in China with its’ delivery system. Liu was able to use his relationships formed with shippers to provide same-day and next-day delivery options to his customers.
Amazon modeled their delivery system after the system used by JD.com. The success of JD.com allowed Liu to receive different accolades from the country of China and a business magazine such as Fortune.