The Technology and Social Initiatives of NGP Van

Summary of “How NGP VAN’s Software Fixed Canvassing”

 

The 2016 federal elections saw candidates and their parties spent a total of $6.4 billion. Although this is a huge amount of money, most campaigns have hundreds of volunteers doing stuff on their behalf all across the country. One fundamental role that the average campaign volunteer will have is what is called door-to-door canvassing. The primary goal of this kind of campaign canvassing is to get voters to show to the polls and vote for a certain candidate. The increasing influence of social media has demanded that these canvassers revaluate and rework their approach to canvassing.

 

Another factor that is changing how canvassing is done is the changing political climate in America. There are a steadily growing number of people who are not dedicated to any one party but will vote for any candidate with whom their current ideals happen to agree. Canvassing ideals are changing so much because of these two things that many campaigners are now questioning whether door-to-door canvassing is actually that effective. However, NGP VAN is stepping in with canvassing software to make it a successful method once again.

Summary of “DC-based Political Software Company NGP VAN promotes LGBTQ-inclusiveness”

 

NGP Van provides software tools for the fundraising and organization initiatives of progressive and Democratic initiatives. It is working to hone data analytics for better voter understanding. The software they are developing will help campaigners know the attitudes and political views of current voters. It recently put on a “Day Without a Woman” celebration in honor of its female employees and various organizations whose primary goal is to support women. To celebrate this day, the female employees of NGP spent the day volunteering at various female-centric places in the Washington, D.C. area.

 

This has been done to support its vision of equality in the workplace. The organization is even now pioneering the way for companies like it to use mobile technology as a campaign tool. Its MiniVAN smartphone app is designed to allow door-to-door canvassers to input data into the app so that they don’t have to carry around pen and paper for recording purposes all day long. But data recording is not the only thing it does, the MiniVAN also helps collect donations for organizations.

 

 

 

https://www.inc.com/profile/ngp-van