Alejandro Pena, CEO of Keter, is committed to keeping the brand

accurate to the community through sustainability. The Israeli company is a leading manufacturer of plastic outdoor furniture, storage solutions and household items.

Alejandro Pena believes sustainability is a critical aspect of modern business practices, and the company is no exception. The company has implemented several initiatives to reduce its carbon footprint and minimize waste, from using recyclable materials in its products to investing in renewable energy sources. This approach benefits the environment and helps the firm maintain its position as a trusted and responsible brand.

One of Keter’s most innovative projects is its partnership with the agricultural sector in Israel. The company has started incorporating agricultural waste products into its manufacturing process, reducing the amount of waste generated by the agriculture industry and creating a more sustainable supply chain. The collaboration benefits the environment and helps support the local farming community.

The company is also actively involved in community initiatives and donates a portion of its profits to support environmental and social causes. Pena believes that companies are responsible for giving back to the communities in which they operate. The company regularly participates in clean-up, tree-planting initiatives, and other activities promoting sustainability.

Alejandro Pena is leading the way in sustainable business practices. By incorporating sustainability into every aspect of its operations, from production to community outreach, Keter sets an example for other companies. The brand remains true to its community by promoting environmental responsibility and social awareness. Peña and the team at Keter are dedicated to continuing this commitment for years to come. The company also partners with the agriculture sector to reduce waste and supports local environmental and social causes. Pena believes companies are responsible for giving back to their communities, and Keter sets an example through its dedication to sustainability.