Haroldo Jacobovicz: businessman and entrepreneur
Haroldo Jacobovicz, a businessman and entrepreneur who has engaged in the technological sector in Curitiba for more than 30 years, has a reputation for giving back to the community. As of 2021, he is projected to donate roughly 250 thousand reais to daycare facilities, care homes, animal protection organizations, institutes and campaigns for the treatment and prevention of childhood and adult cancer, help to the disabled, hospitals, and homeless persons. By launching the Haroldo Jacobovicz Institute (IHJ), the businessman has taken the next step toward assuring that his charitable efforts will continue long into the future.
The Institute will also have a budget and staff to focus on social concerns by the end of its final phases of organization. According to Haroldo, “the actions we have always carried out on behalf of the family will be reinforced and we also want to grow closer to the beneficiaries institutions.” His wife, Sarita Zlotnik, serves as vice president and Karina and Valéria serve as administrative and legal directors of the IHJ in accordance with the organization’s constitution. Maintaining current efforts and identifying new avenues for action, such as a project related to technology, innovation, and education, is part of the goal.
Culture of Philanthropy
From an early age, Haroldo Jacobovicz was fascinated by his parents’ efforts to improve their towns. In order to attain personal success, he says, he “learned early in life that it is vital to contribute in some way to the collective well-being.” He is excited to carry on his philanthropic vocation to his grandchildren and daughters, as it is a family tradition that has been handed down for generations.
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Over several decades, the family plans to cultivate long-term ties with the institutions they fund. IHJ focuses on becoming a long-term collaborator rather than just a one-time helper. Recurring donations, as well as enjoyable events for holidays affected by pandemic such as Christmas and Children’s Day are organized by the group in addition to the regular donations. There are also blanket handouts and a McHappy Day function in October to promote the winter marketing. The institute’s purpose is to establish a yearly calendar that adheres to the Ministry of Health’s recommendations for social distance and hygiene. Hospital Erasto Gaetner, the Associação Amigo Animal, the Beit Chabad Association, and the Society for the Protection of Animals are among the groups receiving donations and support in Curitiba and the surrounding area. In 2022, the intention is to keep the number of beneficiaries at 20.