Hawkers’ Revitalization with Alejandro Betancourt Funding

Hawkers Co. has been quietly building the most comprehensive online eyewear marketplace. A number of people within the company continued to lend support and the website updated with new products since it was founded 2013. Today, the brand is moving forward with a completely redesigned website. “When I first started this new company, I had one goal in mind; to support this business has helped the company revamp its products and the way it connects with customers.”

Alejandro Betancourt’s personal goal is to see the company add sales in the next year. The company’s success stories are in the rise of its main products, including the classic Aviator sunglasses. Leopoldo Alejandro Betancourt Lopez is a major shareholder of Hawkers, and since then he has worked full time on building its customer base, growing the brand’s sales and marketing efforts, hiring key personnel and partnering with world-class manufacturing partners.

Leopoldo Alejandro Betancourt Lopez says, “I believe the shades brand is finally poised to take its rightful place as a global sunglasses leader and I feel very strongly that the community of rare birders, nature enthusiasts, outdoorsmen and women is going to really come together now that Hawkers has secured an endorsement and sales team in the U.S. and globally.

The sunglasses brand has been able to secure top talent in their customer base. It allows the company to invest in critical product development and fulfillment capacities. The company is already seeing the impact of this timely infusion, as it gets ready to release its first crowdsourced sunglasses – a creation designed and created entirely by consumers.

“Our company has been focused on bringing the best products to our customers,” said Leopoldo Alejandro Betancourt Lopez, CEO. “It’s a critical time for our company, as we begin to focus more on the manufacturing and fulfillment operations that allow us to deliver.”

Leopoldo Alejandro Betancourt Lopez hopes that this influx of new capital will make their capabilities even stronger and allow them to offer even more to their customers. One of the biggest challenges a startup company faces is getting everything in place to bring their first products to market. The brand has a hand in several online companies.